How to Get the Most Out of Your Customer Reviews

A little listening goes a long way

Whether you're reading negative reviews online or talking to an unhappy customer, dealing with complaints about your business can be difficult to hear.  Complaints are an inevitable part of doing business, and the ways that companies handle caring for their dissatisfied customers can tell you a lot about their business practices.  When you visit CustomSmartHomes.com you can read glowing reviews from their customers who love their new eco-friendly smart homes, and all Custom Smart Home reviews the company receives are used to improve their services so they can better satisfy their customer's needs. 

It's important to acknowledge problems and make sure that customers are happy with their products and services.  Customer reviews can give both business owners and their employees important information about how their customers view their products and services, and could even show you some creative ways for your to improve your business.  Here are some tips businesses can follow to ensure that they can get truly get the most out of their customer reviews.

Listen

Many employees working in customer service are quick to start speaking to unhappy customers about how the company will handle their problems.  Their immediate reaction could help reassure customers that their problems will be quickly dealt with, but it's more likely to make them feel like your company doesn't want to listen to their customers. Tell your employees to listen to customers before they begin talking about how your company can fix their problem.  Your customers will feel like the company cares about individual customer needs, and your employees will be better equipped to solve your customer's problems.

Look for Patterns

Does it seem like complaint amounts double during a certain time of year, or that a certain department always seems to receive more complaints than others?  Those aren't mere coincidences, if you're seeing the same problems popping up in the same areas it's time to focus on improving your business practices.

Don't Ignore Certain Complaints

When you have a customer that seems to do nothing but complain it can be easy to write them off as being difficult or overly picky.  But it's important to examine every customer complaint, regardless of how many times you've heard it before. Regardless of who is making the complaint or what the complaint is about, you need to regard it as a legitimate problem and work hard to fix it.